SureBright

Protect products, brand reputation and bottom line against life's uncertainties with Accidental Warranties

Accidents happen, products break. But it doesn't need to hurt your bottom line or customer experience.

SureBright's accidental warranty protection creates a win-win: peace of mind for customers and a new revenue stream for you.

Schedule a demo
Coffee splashing onto an open laptop keyboard

Brands that trust SureBright

  • Onkyo
  • King Jewelers
  • ListenUp
  • Zildjian
  • Blaupunkt
  • 1st in Coffee

A win for your margins and your customers

Add a new revenue stream and increase your margins with SureBright’s effortless, plug-and-play accidental warranties—while your customers enjoy total peace of mind. A true win-win.

  • Earn more on every transaction

  • No out of pocket expenses required

  • 20%+ attach rates

  • 16% higher customer retention

  • 15% increased average order value

  • Less hassle for customer support teams

  • 12% higher conversion rates

  • Turn negative reviews into 5-star testimonials

Accidents are inevitable. Losing customers isn’t.

When accidents happen to your products, many a times customers blame the brand—not themselves or circumstances. Without protection, these negative experiences lead to returns, refunds, poor reviews, and lost business.

SureBright's accidental warranties help you do better, way better.

  • 50%

    Products face at least one failure incident within the first 2 years

  • 33%

    customers blame retailers when products break

What do accidental warranties cover?

Coffee splashing onto an open laptop keyboard
  • Drops & Impacts

    Coverage against accidental cracks, dents, and structural damage from dropping or impact.

  • Liquid Damage

    Protection against spills, submersion, and liquid contact that affects product functionality.

  • Power Surges

    Coverage for damage caused by unexpected electrical surges and power fluctuations.

  • and more

    Includes everything covered in extended warranty.

  • Screen Cracks

    Repairs or replacements for cracked, shattered, or damaged screens and displays.

  • Heat & Cold Damage

    Protection against damage from exposure to extreme temperatures outside normal operating ranges.

  • Pet Damage

    Coverage for damage caused by pets including chewing, scratching, and other pet-related accidents.

Why top brands choose us?

SureBright makes it effortless to offer product protection with AI-powered automation, fully customizable plans, and a simple setup. Whether you sell online or in-store, our platform gives you complete control, full transparency, and 24/7 support—so you can focus on growing your business while we handle everything warranty-related.

Maximum profits for you

Highest warranty conversion rates in the industry at ~20%

High revenue sharing for you

Affordable pricing for customer

Customized UI to match your brand with zero tech effort

Tailor purchase flow and coverage terms to your exact needs.

You don’t need any technical knowledge, coding skills or operational expansion to offer warranties through your store.

Takes 10-minute setup. Zero ongoing work.

Ready to install apps on 10+ eCommerce platforms.

Easy setup available on websites, marketplaces, in-store POS and telesales.

Rapid integration across all upsell channels including – emails, product registration, calls and more.

  • Shopify
  • WooCommerce
  • BigCommerce
  • Lightspeed
  • Shift4Shop
  • Magento
  • Salesforce
  • Wix

Gen AI powered product qualification

Get accurate coverage and pricing that updates with your inventory. Instantly support unlimited product SKUs—with zero effort on your end.

Geo fenced reach

Offer coverage across entire North America or select specific regions.

One partnership for all your needs

We cover 60+ product categories, helping businesses expand growth across the entire North America.

SureBright merchant portal sales dashboard

Unified merchant portal

Track all sales in one place, maintain full transparency, and keep 100% control.

24x7 Support

  • Dedicated account manager
  • 99% of the issues fixed in 24 hours
Smiling SureBright support agent wearing a headset

Comprehensive coverage across 60+ categories

Seamless protection for every product that your customers use. Helping businesses build trust and customers enjoy their purchase without worry.

Reliable for customers, rewarding for merchants

  • 500+Brands
  • 10B$Product value protected
  • 5Rated 5 of 5 on Shopify
  • As an eBike retailer, offering extended warranties is a huge selling point for our customers, and SureBright has made it incredibly easy to set up. The app integrates seamlessly with our store and lets us offer protection plans without any extra hassle. The support team is phenomenal—always responsive and ready to help with any questions. If you're in the eBike industry or any high-ticket items, this is hands down the best app for adding extended warranties. Highly recommend SureBright!

    Yotobike
  • The leadership team at SureBright has been amazing to work with. They've streamlined every aspect of our product protection offering—from setup to the post-purchase experience—making it seamless for both our team and our customers. We're thrilled to report a 25% attach rate, which has far exceeded our expectations. I highly recommend partnering with them!

    Wamatech
  • Worked with Yu Hei and Sanket in integrating SureBright into our store. We came from CPS Warranty because their customer service was not great. SureBright was very easy to work with, and very communicative. I had quite a few demands for ensuring that the customer experience was a positive one, and they had no problems meeting them. They were also able to bend some of their warranty policies to match ours. So far so good!

    BlackboxMyCar
  • Great experience working with the SureBright team to get everything up and running. They handled the integration quickly and we're now offering our customers more value while increasing our revenue. Highly recommend!

    Furnish 4 Less
  • So far we are extremely happy with the service and outcome. The design blends well with our site and we are thrilled with the amount of people that choose an extended warranty couple with their product purchase. Highly recommend for those selling products that could benefit from extended warranties as it is a great opportunity for additional revenue and or provide peace of mind to your customers.

    DMEsuperstore
  • SureBright has been an absolute game-changer for our business. When we transitioned from our previous warranty provider, we weren’t just looking for a replacement, we needed a true partner. SureBright delivered and then some. From day one, their team has been nothing short of fantastic, responsive, professional, and genuinely invested in our success. One of the most impressive results we’ve seen is the dramatic increase in our warranty attachment rate, which now consistently hovers around 40–50%. That’s not just a boost in numbers, it’s a clear reflection of how well SureBright has positioned their offering and how much our customers trust the coverage. Behind the scenes, their support has been outstanding. They’ve made the process seamless for our team and our customers, and it’s clear they’re just as committed to backing our products as we are. Working with a team that aligns with our values and elevates our operations has been a breath of fresh air. If you're looking for a warranty partner who goes beyond the basics and truly stands behind you, SureBright is the one. We’re grateful for their partnership and excited for what the future holds.

    Strictli
  • Surebright Product Protection is an incredible add-on for the lodge brand and for the added protection and peace of mind the protection provides for the lodge customers. The seamless Shopify integration plus the outstanding support from the Surebright team makes this a must-have for any merchant looking to boost sales and build trust.

    Lodge Outdoor Bluetooth Solar Speaker

How it works

Simple plug and play solution that never requires any extra effort from you or your customers.

  1. 1

    Schedule a demo

    Our dedicated team of onboarding specialists ensure that you find the perfect offering for your customers.

  2. 2

    Complete onboarding

    Set the ball rolling by installing our app or plugin in your tech stack. No technical/coding experience needed.

  3. 3

    Enjoy the revenue and customer experience boost

    We deliver on what we promise for you and your customers. Your bank statements will start looking even more attractive.

  • Shopify logo
  • WooCommerce
  • BigCommerce
  • Klaviyo
  • Lightspeed
  • Shift4Shop

Integrating SureBright is quick, easy, and stress-free. Whichever ecommerce platform, website, marketplace, or offline location you do business in, we guarantee a seamless integration.

See how warranties will look on your website

Simply enter a product URL from your ecommerce store to experience how extended warranty options will display on your site.

Example

Great Circle Products leaf mulcher page with SureBright's extended warranty widget

How does the claims process work?

Life happens - products break, malfunction, or get damaged when customers least expect it. With quick, accurate resolutions, we turn unfortunate situations to delightful experiences.

Smiling woman with curly hair checking a claim update on her phone
  1. Amy purchases a customized e-bike with a warranty

  2. SureBright instantly sends confirmation email to Amy with details of accidental warranty plan, coverage and claims process

  3. Amy’s e-bike gets an accidental dent

  4. Amy files an online claim with SureBright in less than 2 minutes

  5. Repair scheduled

  6. SureBright services the e-bike

  7. Amy’s e-bike gets restored to mint condition

Why you should consider offering accidental warranties?

Selling with and without an accidental warranty
ScopeWith Accidental WarrantyWithout Accidental Warranty
Zero out of pocket expense for repairs and replacements for you or customersYesNo
Single-click revenue driver that never requires any extra effortYesNo
Increased customer confidence in your brandYesNo
Lower purchase hesitationYesNo
Boost to sales and profitabilityYesNo
Better post-sales experienceYesNo
Higher customer loyalty & retentionYesNo

FAQs - everything you need to know

Got questions? We’ve got answers! Explore our frequently asked questions to learn more about SureBright’s coverage, claims process, and how we help protect your purchase.

Attachment rates for accidental protection plans can vary by product category and sales channel, but our merchants see an average of 20.2%. For your specific business, the actual rates may be even higher when plans are presented seamlessly at checkout or bundled with products.

Yes, you have full control. SureBright allows you to tailor warranty and accidental protection offerings by product category, brand, or even specific SKUs. This flexibility ensures you can match coverage to your product mix and customer needs, maximizing both appeal and profitability.

No training is required. SureBright handles all aspects of claims and customer support. Your staff can be as involved as you wish, but the program is designed to run seamlessly in the background, allowing you to offer comprehensive protection with minimal effort or disruption to your team.

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