Protect products, brand reputation and bottom line against life's uncertainties with Accidental Warranties
Accidents happen, products break. But it doesn't need to hurt your bottom line or customer experience.
SureBright's accidental warranty protection creates a win-win: peace of mind for customers and a new revenue stream for you.
Schedule a demo
Add warranty for accidental and breakdown damages
Brands that trust SureBright
A win for your margins and your customers
Add a new revenue stream and increase your margins with SureBright’s effortless, plug-and-play accidental warranties—while your customers enjoy total peace of mind. A true win-win.
Takes 30 seconds
Accidents are inevitable. Losing customers isn’t.
When accidents happen to your products, many a times customers blame the brand—not themselves or circumstances. Without protection, these negative experiences lead to returns, refunds, poor reviews, and lost business.
SureBright's accidental warranties help you do better, way better.
50%
Products face at least one failure incident within the first 2 years
33%
customers blame retailers when products break
What do accidental warranties cover?

Drops & Impacts
Coverage against accidental cracks, dents, and structural damage from dropping or impact.
Liquid Damage
Protection against spills, submersion, and liquid contact that affects product functionality.
Power Surges
Coverage for damage caused by unexpected electrical surges and power fluctuations.
and more
Includes everything covered in extended warranty.
Screen Cracks
Repairs or replacements for cracked, shattered, or damaged screens and displays.
Heat & Cold Damage
Protection against damage from exposure to extreme temperatures outside normal operating ranges.
Pet Damage
Coverage for damage caused by pets including chewing, scratching, and other pet-related accidents.
Why top brands choose us?
SureBright makes it effortless to offer product protection with AI-powered automation, fully customizable plans, and a simple setup. Whether you sell online or in-store, our platform gives you complete control, full transparency, and 24/7 support—so you can focus on growing your business while we handle everything warranty-related.
Maximum profits for you
Highest warranty conversion rates in the industry at ~20%
High revenue sharing for you
Affordable pricing for customer
Customized UI to match your brand with zero tech effort
Tailor purchase flow and coverage terms to your exact needs.
You don’t need any technical knowledge, coding skills or operational expansion to offer warranties through your store.
Takes 10-minute setup. Zero ongoing work.
Ready to install apps on 10+ eCommerce platforms.
Easy setup available on websites, marketplaces, in-store POS and telesales.
Rapid integration across all upsell channels including – emails, product registration, calls and more.
Gen AI powered product qualification
Get accurate coverage and pricing that updates with your inventory. Instantly support unlimited product SKUs—with zero effort on your end.
Geo fenced reach
Offer coverage across entire North America or select specific regions.
One partnership for all your needs
We cover 60+ product categories, helping businesses expand growth across the entire North America.





Unified merchant portal
Track all sales in one place, maintain full transparency, and keep 100% control.
24x7 Support
- Dedicated account manager
- 99% of the issues fixed in 24 hours

Comprehensive coverage across
60+ categories
Seamless protection for every product that your customers use. Helping businesses build trust and customers enjoy their purchase without worry.
Reliable for customers, rewarding for merchants
- 500+Brands
- 10B$Product value protected
- 5
Rated 5 of 5 on Shopify
How it works
Simple plug and play solution that never requires any extra effort from you or your customers.
1
Schedule a demo
Our dedicated team of onboarding specialists ensure that you find the perfect offering for your customers.
2
Complete onboarding
Set the ball rolling by installing our app or plugin in your tech stack. No technical/coding experience needed.
3
Enjoy the revenue and customer experience boost
We deliver on what we promise for you and your customers. Your bank statements will start looking even more attractive.
Integrating SureBright is quick, easy, and stress-free. Whichever ecommerce platform, website, marketplace, or offline location you do business in, we guarantee a seamless integration.
See how warranties will look on your website
Simply enter a product URL from your ecommerce store to experience how extended warranty options will display on your site.
Example

How does the claims process work?
Life happens - products break, malfunction, or get damaged when customers least expect it. With quick, accurate resolutions, we turn unfortunate situations to delightful experiences.


Amy purchases a customized e-bike with a warranty
SureBright instantly sends confirmation email to Amy with details of accidental warranty plan, coverage and claims process

Amy’s e-bike gets an accidental dent
Amy files an online claim with SureBright in less than 2 minutes

Repair scheduled
SureBright services the e-bike

Amy’s e-bike gets restored to mint condition
Why you should consider offering accidental warranties?
| Scope | With Accidental Warranty | Without Accidental Warranty |
|---|---|---|
| Zero out of pocket expense for repairs and replacements for you or customers | ||
| Single-click revenue driver that never requires any extra effort | ||
| Increased customer confidence in your brand | ||
| Lower purchase hesitation | ||
| Boost to sales and profitability | ||
| Better post-sales experience | ||
| Higher customer loyalty & retention |
FAQs - everything you need to know
Got questions? We’ve got answers! Explore our frequently asked questions to learn more about SureBright’s coverage, claims process, and how we help protect your purchase.
Attachment rates for accidental protection plans can vary by product category and sales channel, but our merchants see an average of 20.2%. For your specific business, the actual rates may be even higher when plans are presented seamlessly at checkout or bundled with products.
Yes, you have full control. SureBright allows you to tailor warranty and accidental protection offerings by product category, brand, or even specific SKUs. This flexibility ensures you can match coverage to your product mix and customer needs, maximizing both appeal and profitability.
No training is required. SureBright handles all aspects of claims and customer support. Your staff can be as involved as you wish, but the program is designed to run seamlessly in the background, allowing you to offer comprehensive protection with minimal effort or disruption to your team.





























