SureBright

Shipping problems hurting your business reputation and bottom line? Let us fix that for you!

Damaged, lost, and stolen deliveries make customers angry. Rightfully so.

Though your bottom-line doesn't need to be the victim. Boost profits and say goodbye to shipping losses with SureBright's shipping insurance.

Schedule a demo
Worried woman on a phone call next to an opened delivery box and its paperwork

Brands that trust SureBright

  • Audio Lab
  • Verdi
  • Hell's Kitchen
  • Super Handy
  • Zildjian
  • ListenUp
  • Headphones.com
  • Blaupunkt

A win for your customers and your margins

Add a new revenue stream and lower your costs with SureBright’s effortless, plug-and-play shipping insurance—while your customers enjoy total peace of mind. A true win-win.

  • Earn more on every transaction

  • No out of pocket expenses for shipping issues

  • 6% less cart abandonment

  • Increased customer retention

  • Protection against porch piracy

  • Simple solution requiring no extra effort from you

  • Better post-purchase experience

  • Turn negative reviews into 5-star testimonials

Shipping problems are a real business risk

Despite the hyper-efficient processes of large logistics players, 92% of e-commerce merchants say they incur significant costs due to lost, stolen, or damaged shipments. It’s not surprising as estimates for package loss and theft are pegged at 1.7 million/day. While big-box retailers can absorb the damage, shipping losses can critically affect your bottom line.

  • 40%

    Customers are likely to abandon a retailer after just a single bad delivery experience.

  • 1 in 3

    Americans have experienced package theft.

What does shipping insurance cover?

Toy delivery van parked on a stack of cardboard boxes marked fragile
  • Stay covered if packages are lost or items go missing

  • Protection against any kind of product damage caused during transit

  • Shield your delivery from theft or porch piracy

  • Enjoy easy replacement or reimbursement for covered issues

  • Guard against shortages caused by external mishaps

and much more.

Why top brands choose SureBright?

500+ businesses rely on SureBright to help their customers shop with confidence.

Maximum profits for you

Highest warranty conversion rates in the industry averaging at 28%

High revenue share for you

Affordable pricing- lower costs than Shopify’s own shipping insurance

Customized UI to match your brand with zero tech effort

Tailor purchase flow and coverage terms to your exact needs.

You don’t need any technical knowledge, coding skills or operational expansion to offer warranties through your store.

Takes 10-minute setup. Zero ongoing work.

Ready to install apps on 10+ eCommerce platforms.

Easy setup available on websites, marketplaces, in-store POS and telesales.

Rapid integration across all upsell channels including – emails, product registration, calls and more.

  • Shopify
  • WooCommerce
  • Shift4Shop
  • Magento
  • BigCommerce
  • Lightspeed
  • Salesforce
  • Wix

Gen AI powered shipping insurance quote

Whether your customer’s buying a small gold ring or a king-size mattress, whether the delivery distance is 20km or 2000km, they will always get the best quote in the fastest time.

Geo fenced reach

Offer coverage across entire North America or select specific regions.

One partnership for all your needs

SureBright is the one-stop product protection partner for businesses across 100+ categories throughout North America.

Be it extended warranties, accidental damage coverage or shipping insurance, we always get you the best coverage.

SureBright merchant portal sales dashboard

Unified merchant portal

Track all sales in one place, maintain full transparency, and keep 100% control.

24x7 Support

  • Dedicated account manager
  • 99% of the issues fixed in 24 hours
Smiling SureBright support agent wearing a headset

Comprehensive coverage across 100+ categories

From cell-phones to refrigerators, if it can be shipped, it can be insured. Whether your store is built with popular e-commerce platforms or custom-built, our advanced zero-code integration ensures the most seamless experience- for you and your customers.

We cover shipments across

  • USPS
  • FedEx
  • UPS
  • DHL
  • Amazon Shipping
  • Better Trucks
  • First Mile

and more

Dependable for businesses, delightful for customers

  • 500+Brands
  • 28%Average attach rate
  • 5Rated 5 of 5 on Shopify
  • “SureBright provided a hands-on, white-glove experience, making setup quick and easy. Adding shipping insurance was just as seamless as product protection. These services have become meaningful revenue for our overall business.”

    Verdi.com
  • “Great experience working with the SureBright team to get everything up and running. They handled the integration quickly and we're now offering our customers more value while increasing our revenue. Highly recommend!”

    Furnish 4 Less
  • “Easy Integration, great customer support, highly recommend!”

    SpeedyPress Irons
  • “Excellent application thus far, their team added everything to our site and it works seamlessly. Looking forward to using it going forward. Excellent communication and service!”

    Dreamee Home Furniture
  • “SureBright has been a fantastic addition to our Shopify store! The app is incredibly easy to use and has made offering extended warranties a breeze. They’ve been amazing to work with and made additional changes on our behalf. Highly Recommended!”

    Natural High
  • “Great app to use to grow your business and earn trust from your customers. Easy to use and a great team with clear communication at all times.”

    North End Furniture & Mattresses

How it works

Simple plug and play solution that never requires any extra effort from you or your customers.

  1. 1

    Schedule a demo

    Our dedicated team of onboarding specialists ensure that you find the perfect offering for your customers.

  2. 2

    Complete onboarding

    Set the ball rolling by installing our app or plugin in your tech stack. No technical/coding experience needed.

  3. 3

    Enjoy the revenue and customer experience boost

    We deliver on what we promise for you and your customers. Your bank statements will start looking even more attractive.

  • Shopify logo
  • WooCommerce
  • BigCommerce
  • Klaviyo
  • Lightspeed
  • Shift4Shop

Integrating SureBright is quick, easy, and stress-free. Whichever ecommerce platform, website, marketplace, or offline location you do business in, we guarantee a seamless integration.

Test the look

Just copy any product url from your ecommerce store in the box here and discover how shipping insurance plans will be displayed to your website

Example

Merchant cart page with SureBright shipping protection added

Designed for customer delight

Say goodbye to angry customer reviews caused by shipping problems. Our processes are streamlined to ensure your customers get swift resolution every single time.

Lisa, a SureBright customer, looking pleased with their product protection and warranty experience.
  1. Lisa purchases a sofa with shipping insurance

  2. SureBright instantly sends confirmation email to Lisa with details of warranty purchase, coverage and claims process

  3. The shipping package gets damaged on the way

  4. Lisa files an online claim with SureBright in less than 2 minutes

  5. Refund processed

  6. Lisa has peace of mind

Why you should consider SureBright’s shipping insurance?

With shipping insurance vs Without shipping insurance
ScopeWith shipping insuranceWithout shipping insurance
Avoid paying out of your pocket for delivery issuesYesNo
6% lower customer cart abandonment rateYesNo
Higher average order value and profit marginsYesNo
Single-click revenue driver that never requires any extra effort from you or your customersYesNo
Improved business reputationYesNo
Higher customer loyalty & retentionYesNo
Reduced repair & returns costsYesNo

What’s new

FAQs - everything you need to know

Have questions? We’re here to help. Check out our FAQs to learn more about SureBright’s coverage, claims process, and how we protect your customers’ purchases.

Once we've completed your merchant onboarding, we'll activate shipping insurance on your products. This will allow your customers to purchase shipping insurance from within the purchase journey without any disruptions.

We'll also periodically bill you the cost of our share of the shipping insurance, ensuring you retain the agreed-upon revenue share on the sold insurance. We are also proud to provide the world's only completely hands-off program for merchants.

We take on the financial risk and manage all the operations related to the shipping insurance, including applying insurance on your products as your inventory changes and handling claims. If a customer encounters a problem with a shipment under the insurance, they'll reach out to us. We will then take the necessary steps to either reship the order or provide a refund, without any hassle to you.

Offering shipping insurance protects your customers' purchases against a broad range of potential delivery issues, giving them peace of mind. For merchants, the benefits include:

• Incremental revenue: revenue shares from the shipping insurance add directly to your net profits since it costs you $0 to provide.

• Delivery assurance: offering shipping insurance signals to customers that you stand behind the safe delivery of their orders, potentially decreasing cart abandonments by 6%, while increasing the average order value (AOV).

• Competitive edge and customer loyalty: research shows 40-60% customers won't reorder from a merchant after just 1 bad delivery experience. Differentiating your store by providing shipping insurance can foster customer loyalty, leading to higher retention and fewer negative reviews related to damaged or lost shipments.

Our shipping insurance provides comprehensive coverage for a wide range of potential delivery issues, including:

• Lost or stolen packages: If a customer's order never arrives, the insurance will cover the full value of the items.

• Damaged goods: If the products are damaged during transit, the insurance will reimburse the customer for the cost of the damaged items.

• Delayed deliveries: In the event of a significant shipping delay beyond the expected delivery timeframe, the insurance can provide compensation to the customer.

• Incorrect or missing items: If the wrong items are shipped or something is missing from the order, the insurance will cover the cost of the incorrect/missing items.

The insurance has no deductibles and covers the full purchase price of the shipped items, providing your customers with true peace of mind when shopping with your store.

The onboarding process will vary slightly depending on your specific sales channels, but the general steps are as follows:

• We start with an introductory meeting to understand your needs and outline the shipping insurance program.

• We'll provide a detailed pricing structure that includes retail warranty plan costs and your revenue share.

• You'll undertake the necessary steps for onboarding tailored to your sales channel. In most cases, this takes less than 10 minutes.

• Finally, we handle the technical integration, enabling customers to purchase shipping insurance. In most cases, it takes only two days.

Once a purchase is made, we send customers all the information they will ever need for their shipping insurance-

• T&C of the policy they bought

• Warranty contract Details

• Details about how to file a claim

• Our 24x7 customer care center details

• Customer portal login details where they have everything listed in this list

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