Musical Instruments
Warranties that help your customers and you sleep better night after night
SureBright's musical instrument warranties are designed to help you deliver a best-in-class customer experience, drive business growth, and stay competitive in the market, whether you specialize in pianos, violins or other electronics products.
- 500+ Brand Partners
- 10+ platforms supported
- 4.8 Rated on
Brands that trust SureBright
Earn extra on every sale
Implementing product warranties influencing everything from revenue and profitability to customer loyalty and retention. With SureBright, experience advantages like:
Takes 30 seconds
Comprehensive coverage that turn customers' "What if?" uncertainties into "Hell yeah!"
- 70%Customers perceive products with warranties as more reliable
- 45%Customers decide between 2 brands based on better customer service (including warranties)
Extended warranty
Comprehensive coverage for mechanical or electrical breakdowns and even power surges
100% coverage for repairs for extended years that also includes labor and not just parts
Replacement or reimbursement, if we can't repair it
Coverage for inevitable wear & tear affecting product’s functionality after years of usage
and much more
Why instrument sellers choose SureBright?
SureBright makes it effortless to offer product protection with AI-powered automation, fully customizable plans, and a simple setup. Whether you sell online or in-store, our platform gives you complete control, full transparency, and 24/7 support- so you can focus on growing your business while we handle everything warranty-related.
Maximum profits for you
Highest warranty conversion rates in the industry at ~20%
High revenue sharing for you
Affordable pricing for customer
Customized UI to match your brand with zero tech effort
Tailor purchase flow and coverage terms to your exact needs.
You don’t need any technical knowledge, coding skills or operational expansion to offer warranties through your store.
Takes 10-minute setup. Zero ongoing work.
Ready to install apps on 10+ eCommerce platforms.
Easy setup available on websites, marketplaces, in-store POS and telesales.
Rapid integration across all upsell channels including – emails, product registration, calls and more.
Gen AI powered product qualification
Get accurate coverage and pricing that updates with your inventory. Instantly support unlimited product SKUs—with zero effort on your end.
Geo fenced reach
Offer coverage across entire North America or select specific regions.
One partnership for all your needs
We cover 60+ product categories, helping businesses expand growth across the entire North America.
Unified merchant portal
Track all sales in one place, maintain full transparency, and keep 100% control.
24x7 Support
- Dedicated account manager
- 99% of the issues fixed in 24 hours
Case studies
View all
Read case study: Sennheiser drives warranty attach rates past 29% while cutting returns by 26%
Sennheiser drives warranty attach rates past 29% while cutting returns by 26%
- Attach rate
- 28 - 31%+
- Reduction in returns YoY
- 26%
Read case study: A premium home appliance retailer gets 21% higher customer return ratesPremium home appliance retailer
A premium home appliance retailer gets 21% higher customer return rates
- Attachment rates
- 23%
- Customer ratings
- 3.7 -> 4.1
Dependable for businesses, delightful for customers
- 500+Brands
- 20.2%Avg warranty conversion with a range of 10-64%
- 4.8 RatingRated 5 of 5 on Shopify
How it works
Works across all platforms & channels- 10-minute install
1Schedule a demo
Our dedicated team of onboarding specialists ensure that you find the perfect offering for your customers.
- 2
Complete onboarding
Set the ball rolling by installing our app or plugin in your tech stack. No technical/coding experience needed.
- 3
Enjoy the revenue and customer experience boost
We deliver on what we promise for you and your customers. Your bank statements will start looking even more attractive.
POS
Email
Mobile apps
Distributors
See it on your store
Copy any product URL and see a live demo of how warranties would be displayed to your customers!
Example
Customers enjoy the ease, we handle the rest
Lisa purchases a high-end piano with a warranty
SureBright instantly sends confirmation email to Lisa with details of warranty purchase, coverage and claims process
Her piano gets an accidental dent
Lisa files an online claim with SureBright in less than 2 minutes
Repair scheduled
SureBright services the piano
Lisa’s back to playing her delightful favorite melodies
How offering warranties benefits your business
| Scope | With SureBright | Without SureBright |
|---|---|---|
| Single-click revenue driver that never requires any extra effort from you or your customers |  Yes |  No |
| Increased customer confidence in brand | Yes | No |
| Lower purchase hesitation | Yes | No |
| Boost to sales and profitability | Yes | No |
| Better post-sales experience | Yes | No |
| Higher customer loyalty & retention | Yes | No |
| Reduced repair & returns costs | Yes | No |
FAQs - everything you need to know
Got questions? We’ve got answers! Explore our frequently asked questions to learn more about SureBright’s coverage, claims process, and how we help protect your purchase.
Once we've completed your onboarding, we'll activate the warranties on your products. This allows your customers to purchase warranties at the same time they buy the products from your store, paying for them in the same transaction. We'll periodically bill you for only the cost of the warranty, ensuring you retain the agreed-upon revenue share on the sold warranties.
We are proud to provide the world's only completely hands-off program for merchants. We take on the financial risk and manage all the operations related to the warranties, including applying warranties on your products as your inventory changes and handling claims. If a customer encounters a problem with a product under warranty, they'll reach out to us. We will then take the necessary steps to either repair or replace the product, without any required involvement from you, freeing you to focus on your core business activities
No, SureBright and its underwriters manage all financial risks and claims
Merchants must meet certain conditions before they can offer warranties:
a. Products should have a minimum manufacturer warranty period, which typically varies from 3 months to a year.
b. Merchants are required to have a minimum revenue threshold, generally set between $100,000 to $1,000,000 in annual sales depending on the product categories.
The onboarding process will vary slightly depending on your specific sales channels, but the general steps are as follows:
a. We start with an introductory meeting to understand your needs and outline our warranty program.
b. We'll provide a detailed pricing structure that includes retail warranty plan costs and your revenue share.
c. You'll undertake the necessary steps for onboarding tailored to your sales channel. In most cases, this takes less than 10 minutes.
d. Finally, we handle the technical integration, enabling customers to purchase product warranties. In most cases, it takes only two days.
After completing the onboarding process, warranties can typically be activated on your products within two business days for most sales channels. This is especially quick on ecommerce platforms such as Shopify, WooCommerce, and BigCommerce. If you operate through an independent website without a standard e-commerce platform, the timeframe will depend on how quickly you can integrate our widgets or APIs. Generally, this process is completed in less than two weeks.
Offering a product protection plan safeguards your customers' investments against a broad spectrum of potential issues for an extended number of years, giving them peace of mind. For merchants, the benefits include:
a. Incremental Revenue: Revenue shares from warranty plans add directly to your net profits since they cost you $0 to produce.
b. Product Quality Indicator: A third-party seal of approval signifies product quality, potentially increasing customer conversions by up to 15% and spending (AOV) by up to 14%.
c. Competitive Edge and customer loyalty: Differentiate from competitors and foster customer loyalty, leading to up to 16% higher retention and fewer negative reviews.