SureBright

Grow your WooCommerce revenue with warranties on autopilot

Running WooCommerce means you're technical. Calculate what 20%+ attach rate actually means for your profits.

  • Earn high revenue share
  • No extra work
  • 20%+ attach rates
  • We only win when you win
See ROI before you install
Three online stores on phones showing SureBright's warranty offers

Integrated with leading brands. Fully compatible withWooCommerce

Trusted by 500+ brands and buying groups

  • Greentoe
  • ProSource
  • ListenUp
  • Sennheiser
  • Select Fitness

Why WooCommerce merchants switch to SureBright (and never look back)

We make it simple: you earn more warranty revenue, customers get premium protection, everyone wins. Here's the breakdown-

Highest profit generating warranty program in the industry

Highest warranty conversion rates- average 20%

High revenue share for you

Affordable pricing for customer

Effortless product qualification powered by Gen AI

Get accurate coverage and pricing that updates with your inventory. Instantly support unlimited product SKUs - with zero effort on your end.

One partnership for all your needs

We cover 60+ product categories, helping businesses expand growth across the entire North America.

Smiling SureBright support agent wearing a headset

24x7Support

  • Dedicated account manager
  • 99% of the issues fixed in 24 hours

Simple 10-minute setup

Native WooCommerce integration- live in 10 minutes, profitable in hours

Zero maintenance effort. No additional hiring.

Once integrated, you never need any additional effort or bandwidth to manage warranty sales. Super-powered profit growth on auto-pilot.

Geo fenced reach

Offer coverage across entire North America or select specific regions.

Customized UI to match your brand with zero tech effort

Tailor purchase flow and coverage terms to your exact needs.

You are always in control

  • Start small, scale as you go.
  • Set your own prices.
  • Enable different warranties on different products.

Seamless integration across the entire customer journey and every tool you use

PDP, Pop-Up (Nudge), Cart page, Checkout page, Thank you page

Phone showing a product page with SureBright's extended warranty plans and a Protect my purchase button
Laptop showing a headphones product page with SureBright's warranty options under the price

WooCommerce Installation Guide

Scale warranty revenue across every store and checkout lane

Connect to your current POS and watch warranty sales take off. Effortless checkout integration, immediate customer coverage, and consolidated reporting for all your stores.

SureBright POS on a tablet and a phone: adding a 2 year warranty plan to a home appliance at the register
  • Zero setup fees, zero transaction costs, maximum profit
  • Omnichannel warranty tracking in one unified platform
  • Zero learning curve: employees start selling immediately

Full visibility, total control, zero surprises

Merchant Portal

Track everything- warranty sales, profits, attach rates and more, through our super-intuitive merchant portal

  • Analytics and dashboard
  • Track warranty sales, attachment rates and profits
  • View and download billing Invoices
  • Multiple payment methods- Credit/Debit Card, ACH, PAD
SureBright merchant portal sales dashboard with revenue, margin, policies sold and attachment rate
SureBright customer portal on a phone listing an active warranty with a File a Claim button

Customer Claims Portal

Self-serve customer complaints portal, that prevents additional burden on your support team. Customers can simply file their claim by logging into- customer.surebright.com

  • File claims
  • Track claim status and updates

Product protection for every need

How it works

Onboarding Journey

  1. 1

    Schedule a Consultation

    Our onboarding experts help you find the ideal warranty solution for your customers.

    Schedule a demo
  2. 2

    Approve Collaborator Request

    We help you deliver a seamless tech and design experience that exactly matches your brand.

  3. 3

    Enjoy your profits

    Dependability drives profit. We deliver on every commitment, and your bank account reflects the difference.

A person who's happy after integrating surebright warranty solutions

Unfiltered success stories from the merchants who live it daily

  • 500+ Brands

    • Hell's Kitchen
    • Greentoe
    • ProSource
  • 20.2%

    Avg warranty conversion with a range of 10-64%

  • 10B$

    Product value protected

  • SureBright has been an absolute game-changer for our business. When we transitioned from our previous warranty provider, we weren't just looking for a replacement, we needed a true partner. SureBright delivered and then some. From day one, their team has been nothing short of fantastic, responsive, professional, and genuinely invested in our success. One of the most impressive results we've seen is the dramatic increase in our warranty attachment rate, which now consistently hovers around 40–50%. That's not just a boost in numbers, it's a clear reflection of how well SureBright has positioned their offering and how much our customers trust the coverage.

    Strictli

    40-50%

    Attachment rate

    • Switched from a competitor
  • SureBright's Extended Warranty app is very easy to use and set up. It takes just a few minutes to get started. They custom-built the UI which fits right into our store's design. Plus, the support team is really helpful if you need anything.

    Zildjian
    • Few minutes setup
    • Custom-built UI fits design
  • The leadership team at SureBright has been amazing to work with. They've streamlined every aspect of our product protection offering—from setup to the post-purchase experience—making it seamless for both our team and our customers. We're thrilled to report a 25% attach rate, which has far exceeded our expectations. I highly recommend partnering with them!

    Wamatek

    25%

    Attachment rate

    • Exceeded expectations
  • SureBright's extended warranty app has helped us significantly improve our game. These folks really know their stuff, and it shows in how they've set everything up for us. They've got all our bases covered - from our own stores to our dealer network, and email/sms, each with its own unique requirements. The online experience is spot-on too - it converts well without being overly aggressive. What really sets them apart is their technical expertise, dedication and response times to make things work. After dealing with a warranty provider that couldn't get it right, SureBright came in and nailed it.

    Magnum Bikes Online
    • Switched from a competitor
    • Converts well, not aggressive
  • Surebright is great. Easy setup, great support team with quick response time and working resolutions. A+ Company

    Shop Minolta Cameras
  • So far so good. Amazing service with everything from implementation to pricing and whatnot. Have not dealt with a claim or anything, but they say we won't have to anyways. Considering that to be true, 5 star review at this point.... Would recommend.

    Select Fitness

    5 star

    Review

    • Claims handled automatically
  • I switched to Surebright from another provider a few months back, and it's been a great experience so far. The setup process was smooth, and their support team is always there when you need them. After launching, I requested some tweaks in the app, and they were delivered in just 4 days. Thank you guys!

    Source Assets LLC

    4 day

    Feature delivery

    • Switched from a competitor
  • SureBright's extended warranty app has been a great addition to our store. The setup process was incredibly easy and took only 5 minutes of our time. Their support team has been consistently responsive and helpful. They even helped us in experimenting with retail pricing for warranties. They went above and beyond by resolving an issue we were experiencing with another app within hours.

    Comm Gear Supply

    5 minute

    Setup time

    • Went above and beyond
  • We've been collaborating with SureBright Extended Warranties for a considerable period, and their support has been outstanding from the get-go. Right from our first interaction through to continuous assistance, communication has been a breeze. They're always on hand, offering a delightful experience whenever we reach out. Their assistance in integrating their offerings into our online platform was smooth and efficient, plus they've taken proactive steps to aid in enhancing our sales.

    Levy Electric
    • Long-term collaboration success
    • Proactive sales enhancement
  • Choosing SureBright for our warranty offerings was a no-brainer. Setting up the app took only 5 minutes, and their team was incredibly supportive, always ready to answer our numerous, detailed questions with patience and clarity. They made themselves available whenever we needed, which was invaluable for us as newcomers to this type of service. We had tried talking with a competing service for warranties but their bar for entry was vague and selective. Not the case we've SureBright. They've been very welcoming, patient, have really gone above and beyond with our requests. We're already seeing great customer responses and a steady increase in warranty purchases, showing it's a very low-risk move.

    SuperHandy - Shop Outdoor Power Equipment & Mobility

    5 minute

    Setup time

    • Competitor had vague requirements

Comprehensive protection across 60+ categories

From the smallest gadgets to the biggest backyard machines, we've got protection plans ready. Give your customers peace of mind across your entire catalog.

Better margins. Happier customers. Smarter growth.

With SureBright vs Without SureBright
ScopeWith SureBrightWithout SureBright
Turn on warranty revenue with one click- no setup fees, pure profitYesNo
Install in minutes with zero tech effortYesNo
Customized UI that exactly matches your brandYesNo
Auto-mapping products with warranty plans using advanced AIYesNo
Zero upfront costs or hidden feesYesNo
Works with all your favorite business apps and toolsYesNo
Track every dollar in real-timeYesNo
Grow your customer ratings like never beforeYesNo

What's your warranty upside? Find out in 45 seconds.

The hidden goldmine big box retailers never brag about. Answer 6 questions in under a minute to see it for yourself.

Illustration of two people with a calculator, receipts, coins and a revenue clipboard

Got questions? Happy to answer!

We are always happy and available to answer your questions. For convenience here are some commonly asked questions, though feel free to reach out to us if you've got more.

Right where your customers make buying decisions. Warranty options appear cleanly on product pages, placed just above the "Add to Cart" button so they're impossible to miss. Shoppers can click "What's Covered" under the SureBright logo to view full terms in an intuitive pop-up- no clunky redirects or confusing fine print. The whole experience is designed to feel like a natural part of your store, not a clunky add-on. Want to see it live? Visit surebright.com/demo/merchant for a walkthrough.

Absolutely. Once you're onboarded, you'll get access to a custom merchant dashboard where all your warranty data lives. Track policies sold, revenue generated, attach rates, and trends over time- all from one streamlined interface. No digging through WooCommerce analytics or piecing together reports. Just clear, actionable insights whenever you need them.

Yes. SureBright is built to coexist with your existing WooCommerce environment- whether you're running page builders, payment gateways, marketing tools, or custom code. We've prioritized compatibility from the ground up. If you're using a plugin that's mission-critical and want peace of mind before installing, drop us a line at support@surebright.com. We'll confirm compatibility on the spot.

It says you stand behind what you sell. Warranties tell customers you're confident in your products and committed to their satisfaction long after checkout. That kind of signal elevates your brand perception-you're not just moving inventory, you're building relationships. Customers notice. They trust brands that offer protection, and that trust translates into loyalty, higher cart values, and a reputation that outlasts your competitors. It's one of the simplest ways to position yourself as premium without changing a single product.

Industry standards hover around 5-15%, but WooCommerce stores using SureBright consistently see 20%+ from day one. High-value items and electronics can push even higher. The secret? Seamless integration and smart positioning. When warranties feel effortless to add and the value is crystal clear, customers say yes. Our platform removes friction at every step, which is why our merchants outperform averages. Done right, warranties aren't just an add-on- they're a revenue engine.

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