SureBright

Power your BigCommerce store with warranties that sell themselves

Install today, earn tomorrow today. Automated warranty offers that convert while you sleep.

  • Earn high revenue share
  • No extra work
  • 20%+ attach rates
  • We only win when you do
Get your profit forecast
Three online stores on phones showing SureBright's warranty offers

Integrated with leading brands. Fully compatible withBigCommerce

Trusted by 500+ brands and buying groups

  • Greentoe
  • ProSource
  • ListenUp
  • Sennheiser
  • Select Fitness

What makes SureBright the go-to warranty solution for scaling BigCommerce brands

The formula is simple- maximize revenue share, minimize effort, and multiply customer satisfaction. More details here-

Highest profit generating warranty program in the industry

Highest warranty conversion rates- average 20%

High revenue share for you

Affordable pricing for customer

Effortless product qualification powered by Gen AI

Get accurate coverage and pricing that updates with your inventory. Instantly support unlimited product SKUs - with zero effort on your end.

One partnership for all your needs

We cover 60+ product categories, helping businesses expand growth across the entire North America.

Smiling SureBright support agent wearing a headset

24x7Support

  • Dedicated account manager
  • 99% of the issues fixed in 24 hours

Simple 10-minute setup

Easy onboarding with a ready to install- BigCommerce SureBright Warranty app

Zero maintenance effort. No additional hiring.

Once integrated, you never need any additional effort or bandwidth to manage warranty sales. Super-powered profit growth on auto-pilot.

Geo fenced reach

Offer coverage across entire North America or select specific regions.

Customized UI to match your brand with zero tech effort

Tailor purchase flow and coverage terms to your exact needs.

You are always in control

  • Start small, scale as you go.
  • Set your own prices.
  • Enable different warranties on different products.

Seamless integration across the entire customer journey and every tool you use

PDP, Pop-Up (Nudge), Cart page, Checkout page, Thank you page

Phone showing a product page with SureBright's extended warranty plans and a Protect my purchase button
Laptop showing a headphones product page with SureBright's warranty options under the price

SureBright App on BigCommerce Marketplace

Extend warranty success to every POS, register, and location

Integrate with any POS platform to bring automated warranty sales to physical stores. Get simple checkout flow, immediate customer protection and consolidated earnings across all your omni-channel operations.

SureBright POS on a tablet and a phone: adding a 2 year warranty plan to a home appliance at the register
  • Increase store revenue without increasing overhead
  • Single dashboard for all online and offline warranty revenue
  • Minutes to deploy, zero training time

Full clarity and control from start to finish

Merchant Portal

Comprehensive warranty analytics at your fingertips: revenue & profit tracking, conversion rates, SKU performance- all updated in real-time

  • Analytics and dashboard
  • Track warranty sales, attachment rates and profits
  • View and download billing Invoices
  • Multiple payment methods- Credit/Debit Card, ACH, PAD
SureBright merchant portal sales dashboard with revenue, margin, policies sold and attachment rate
SureBright customer portal on a phone listing an active warranty with a File a Claim button

Customer Claims Portal

Customers access customer.surebright.com to self-file claims, upload documentation, and track progress. No additional burden on support teams.

  • File claims
  • Track claim status and updates

Product protection for every need

How it works

Onboarding Journey

  1. 1

    Schedule a Consultation

    Expert guidance from day one. Our onboarding specialists ensure you launch with exactly what your customers need.

    Schedule a demo
  2. 2

    Install the Surebright App

    Set the ball rolling by installing the SureBright Warranty app on your BigCommerce store. No technical/design effort needed.

  3. 3

    Enjoy profit growth

    Promises made, promises kept- for you and your customers. Get ready for healthier margins and happier balance sheets.

A person who's happy after integrating surebright warranty solutions

Straight from the source: merchants tell it like it is

  • 500+ Brands

    • Hell's Kitchen
    • Greentoe
    • ProSource
  • 20.2%

    Avg warranty conversion with a range of 10-64%

  • 10B$

    Product value protected

  • SureBright has been an absolute game-changer for our business. When we transitioned from our previous warranty provider, we weren't just looking for a replacement, we needed a true partner. SureBright delivered and then some. From day one, their team has been nothing short of fantastic, responsive, professional, and genuinely invested in our success. One of the most impressive results we've seen is the dramatic increase in our warranty attachment rate, which now consistently hovers around 40–50%. That's not just a boost in numbers, it's a clear reflection of how well SureBright has positioned their offering and how much our customers trust the coverage.

    Strictli

    40-50%

    Attachment rate

    • Switched from a competitor
  • SureBright's Extended Warranty app is very easy to use and set up. It takes just a few minutes to get started. They custom-built the UI which fits right into our store's design. Plus, the support team is really helpful if you need anything.

    Zildjian
    • Few minutes setup
    • Custom-built UI fits design
  • The leadership team at SureBright has been amazing to work with. They've streamlined every aspect of our product protection offering—from setup to the post-purchase experience—making it seamless for both our team and our customers. We're thrilled to report a 25% attach rate, which has far exceeded our expectations. I highly recommend partnering with them!

    Wamatek

    25%

    Attachment rate

    • Exceeded expectations
  • SureBright's extended warranty app has helped us significantly improve our game. These folks really know their stuff, and it shows in how they've set everything up for us. They've got all our bases covered - from our own stores to our dealer network, and email/sms, each with its own unique requirements. The online experience is spot-on too - it converts well without being overly aggressive. What really sets them apart is their technical expertise, dedication and response times to make things work. After dealing with a warranty provider that couldn't get it right, SureBright came in and nailed it.

    Magnum Bikes Online
    • Switched from a competitor
    • Converts well, not aggressive
  • Surebright is great. Easy setup, great support team with quick response time and working resolutions. A+ Company

    Shop Minolta Cameras
  • So far so good. Amazing service with everything from implementation to pricing and whatnot. Have not dealt with a claim or anything, but they say we won't have to anyways. Considering that to be true, 5 star review at this point.... Would recommend.

    Select Fitness

    5 star

    Review

    • Claims handled automatically
  • I switched to Surebright from another provider a few months back, and it's been a great experience so far. The setup process was smooth, and their support team is always there when you need them. After launching, I requested some tweaks in the app, and they were delivered in just 4 days. Thank you guys!

    Source Assets LLC

    4 day

    Feature delivery

    • Switched from a competitor
  • SureBright's extended warranty app has been a great addition to our store. The setup process was incredibly easy and took only 5 minutes of our time. Their support team has been consistently responsive and helpful. They even helped us in experimenting with retail pricing for warranties. They went above and beyond by resolving an issue we were experiencing with another app within hours.

    Comm Gear Supply

    5 minute

    Setup time

    • Went above and beyond
  • We've been collaborating with SureBright Extended Warranties for a considerable period, and their support has been outstanding from the get-go. Right from our first interaction through to continuous assistance, communication has been a breeze. They're always on hand, offering a delightful experience whenever we reach out. Their assistance in integrating their offerings into our online platform was smooth and efficient, plus they've taken proactive steps to aid in enhancing our sales.

    Levy Electric
    • Long-term collaboration success
    • Proactive sales enhancement
  • Choosing SureBright for our warranty offerings was a no-brainer. Setting up the app took only 5 minutes, and their team was incredibly supportive, always ready to answer our numerous, detailed questions with patience and clarity. They made themselves available whenever we needed, which was invaluable for us as newcomers to this type of service. We had tried talking with a competing service for warranties but their bar for entry was vague and selective. Not the case we've SureBright. They've been very welcoming, patient, have really gone above and beyond with our requests. We're already seeing great customer responses and a steady increase in warranty purchases, showing it's a very low-risk move.

    SuperHandy - Shop Outdoor Power Equipment & Mobility

    5 minute

    Setup time

    • Competitor had vague requirements

Comprehensive protection across 60+ categories

Electronics, appliances, tools, and beyond- SureBright protects what your customers love. Check out our categories and eliminate purchase anxiety.

Start a better growth journey with SureBright

With SureBright vs Without SureBright
ScopeWith SureBrightWithout SureBright
Turn on warranty revenue with one click- no setup fees, pure profitYesNo
Install in minutes with zero tech effortYesNo
Customized UI that exactly matches your brandYesNo
Auto-mapping products with warranty plans using advanced AIYesNo
Zero upfront costs or hidden feesYesNo
Works with all your favorite business apps and toolsYesNo
Track every dollar in real-timeYesNo
Grow your customer ratings like never beforeYesNo

Run your numbers: how much are you leaving on the table?

Learn what big-box retailers know about profit margins. 6 quick questions, 45 seconds, one eye-opening answer.

Illustration of two people with a calculator, receipts, coins and a revenue clipboard

Discover the answers: our FAQ guide

Problem-solving is what we do best, and customer support is never an inconvenience. Review these frequent questions, or contact us for tailored guidance anytime.

Warranties meet your customers exactly where they're ready to buy. The offer displays prominently on product pages, positioned right above the "Add to Cart" button for maximum visibility. Customers can click "What's Covered" beneath the SureBright badge to explore full coverage details in a clean pop-up- no page redirects, no friction. The experience feels native to your store, keeping shoppers engaged and informed without disrupting their flow. Curious how it looks in action? Check out our live demo at surebright.com/demo/merchant.

You'll get something better- a dedicated SureBright merchant dashboard built specifically for tracking your warranty program. Log in anytime to see policies sold, warranty revenue generated, attach rates, and customer trends. It's designed for quick insights without the noise, so you can measure what's working and optimize from there. Real numbers, real-time, all in one place.

Not a chance. SureBright integrates smoothly alongside your current BigCommerce setup, including theme customizations, checkout extensions, and third-party apps. We've engineered our platform for compatibility, not conflict. Running a specific app stack and want confirmation? Reach out to support@surebright.com- we're happy to verify compatibility before you commit.

Offering warranties does more than protect products- it signals confidence. When customers see you backing what you sell with real coverage, it shifts how they view your brand. You're no longer just another store; you're a business that invests in the relationship beyond checkout. That perception drives loyalty, justifies premium pricing, and sets you apart from competitors who leave customers on their own after the sale. In short, warranties turn transactions into trust.

Most BigCommerce merchants start with industry-standard attach rates around 5-15%, but SureBright customers routinely blow past that.

With our optimized placements and frictionless UX, 20%+ attach rates are common right out of the gate. Electronics and higher-ticket items often perform even better. The difference comes down to execution- strategic positioning, clear messaging, and zero checkout friction. Get those elements right, and warranties shift from nice-to-have to significant profit center.

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