SureBright

Extended warranty that protects products, brand reputation and bottom line

Every product breaks, gets damaged or requires repair eventually. At times despite no fault at your end, customers get angry.

SureBright’s extended warranties help you convert these bad customer experiences into positive ones while uplifting your bottom line.

Schedule a demo
Smiling man wearing headphones looking at a tablet

Brands that trust SureBright

  • Onkyo
  • King Jewelers
  • ListenUp
  • Zildjian
  • Blaupunkt
  • 1st in Coffee

A win for your margins and your customers

Add a new revenue stream and lower your costs with SureBright’s effortless, plug-and-play extended warranty plans - while your customers enjoy total peace of mind. A true win-win.

  • Earn more on every transaction

  • No out of pocket expenses required

  • 20.2% Customer Opt in for warranty

  • 16.5% more customers retained

  • 14% higher Average Order Value

  • Less hassle for customer facing teams

  • Better post-purchase experience

  • Turn negative reviews into 5-star testimonials

Product failures hurt your bottom line

When products break, merchants face the choice between absorbing repair costs or losing customer loyalty. Offering extended warranties helps you transform this problem into a profit center while strengthening customer relationships.

  • 50%

    Products face at least one failure incident within the first 2 years

  • 325$

    Average product repair cost. With transport and logistics, the cost increases further.

What do extended warranties cover?

An image of an iPhone with a broken back glass
  • Comprehensive coverage for mechanical or electrical breakdowns and even power surges

  • 100% coverage for repairs for extended years that also includes labor and not just parts

  • Transferrable, $0 deductible, 5-min claim filing

  • Replacement or reimbursement, if product can't be repaired

  • Coverage for inevitable wear & tear affecting product’s functionality after years of usage

and much more

Why top brands choose us?

SureBright makes it effortless to offer product protection with AI-powered automation, fully customizable plans, and a simple setup. Whether you sell online or in-store, our platform gives you complete control, full transparency, and 24/7 support—so you can focus on growing your business while we handle everything warranty-related.

Maximum profits for you

Highest warranty conversion rates in the industry at ~20%

High revenue sharing for you

Affordable pricing for customer

Customized UI to match your brand with zero tech effort

Tailor purchase flow and coverage terms to your exact needs.

You don’t need any technical knowledge, coding skills or operational expansion to offer warranties through your store.

Takes 10-minute setup. Zero ongoing work.

Ready to install apps on 10+ eCommerce platforms.

Easy setup available on websites, marketplaces, in-store POS and telesales.

Rapid integration across all upsell channels including – emails, product registration, calls and more.

  • Shopify
  • WooCommerce
  • BigCommerce
  • Lightspeed
  • Shift4Shop
  • Magento
  • Salesforce
  • Wix

Gen AI powered product qualification

Get accurate coverage and pricing that updates with your inventory. Instantly support unlimited product SKUs—with zero effort on your end.

Geo fenced reach

Offer coverage across entire North America or select specific regions.

One partnership for all your needs

We cover 60+ product categories, helping businesses expand growth across the entire North America.

SureBright merchant portal sales dashboard

Unified merchant portal

Track all sales in one place, maintain full transparency, and keep 100% control.

24x7 Support

  • Dedicated account manager
  • 99% of the issues fixed in 24 hours
Smiling SureBright support agent wearing a headset

Comprehensive protection across 60+ categories

Enhance your customers' shopping experience with extended warranty protection on all purchases, from smartphones to kitchen gadgets. Our seamless, code-free integration works effortlessly with popular e-commerce platforms and custom-built stores, ensuring a hassle-free process for everyone.

Reliable for customers, rewarding for merchants

  • 500+Brands
  • 10B$Product value protected
  • 5Rated 5 of 5 on Shopify
  • As an eBike retailer, offering extended warranties is a huge selling point for our customers, and SureBright has made it incredibly easy to set up. The app integrates seamlessly with our store and lets us offer protection plans without any extra hassle. The support team is phenomenal—always responsive and ready to help with any questions. If you're in the eBike industry or any high-ticket items, this is hands down the best app for adding extended warranties. Highly recommend SureBright!

    Yotobike
  • SureBright's Extended Warranty app is very easy to use and set up. It takes just a few minutes to get started. They custom-built the UI which fits right into our store's design. Plus, the support team is really helpful if you need anything. It's a great way to keep your customers happy and bring in some extra revenue. I definitely will recommend it!

    Zildjian
  • Great experience working with the SureBright team to get everything up and running. They handled the integration quickly and we're now offering our customers more value while increasing our revenue. Highly recommend!

    Furnish 4 Less
  • SureBright's extended warranty app has helped us significantly improve our game. These folks really know their stuff, and it shows in how they've set everything up for us. They've got all our bases covered - from our own stores to our dealer network, and email/sms, each with its own unique requirements. The online experience is spot-on too - it converts well without being overly aggressive. What really sets them apart is their technical expertise, dedication and response times to make things work. After dealing with a warranty provider that couldn't get it right, SureBright came in and nailed it. Always quick to respond and ready to go the extra mile. Five stars, hands down.

    Magnum Bikes
  • So far we are extremely happy with the service and outcome. The design blends well with our site and we are thrilled with the amount of people that choose an extended warranty couple with their product purchase. Highly recommend for those selling products that could benefit from extended warranties as it is a great opportunity for additional revenue and or provide peace of mind to your customers.

    DMEsuperstore
  • SureBright has been an absolute game-changer for our business. When we transitioned from our previous warranty provider, we weren’t just looking for a replacement, we needed a true partner. SureBright delivered and then some. From day one, their team has been nothing short of fantastic, responsive, professional, and genuinely invested in our success. One of the most impressive results we’ve seen is the dramatic increase in our warranty attachment rate, which now consistently hovers around 40–50%. That’s not just a boost in numbers, it’s a clear reflection of how well SureBright has positioned their offering and how much our customers trust the coverage. Behind the scenes, their support has been outstanding. They’ve made the process seamless for our team and our customers, and it’s clear they’re just as committed to backing our products as we are. Working with a team that aligns with our values and elevates our operations has been a breath of fresh air. If you're looking for a warranty partner who goes beyond the basics and truly stands behind you, SureBright is the one. We’re grateful for their partnership and excited for what the future holds.

    Strictli
  • Worked with Yu Hei and Sanket in integrating SureBright into our store. We came from CPS Warranty because their customer service was not great. SureBright was very easy to work with, and very communicative. I had quite a few demands for ensuring that the customer experience was a positive one, and they had no problems meeting them. They were also able to bend some of their warranty policies to match ours. So far so good!

    BlackboxMyCar
  • Surebright Product Protection is an incredible add-on for the lodge brand and for the added protection and peace of mind the protection provides for the lodge customers. The seamless Shopify integration plus the outstanding support from the Surebright team makes this a must-have for any merchant looking to boost sales and build trust.

    Lodge Outdoor Bluetooth Solar Speaker

How it works

Simple plug and play solution that never requires any extra effort from you or your customers.

  1. 1

    Schedule a demo

    Our dedicated team of onboarding specialists ensure that you find the perfect offering for your customers.

  2. 2

    Complete onboarding

    Set the ball rolling by installing our app or plugin in your tech stack. No technical/coding experience needed.

  3. 3

    Enjoy the revenue and customer experience boost

    We deliver on what we promise for you and your customers. Your bank statements will start looking even more attractive.

  • Shopify logo
  • WooCommerce
  • BigCommerce
  • Klaviyo
  • Lightspeed
  • Shift4Shop

Integrating SureBright is quick, easy, and stress-free. Whichever ecommerce platform, website, marketplace, or offline location you do business in, we guarantee a seamless integration.

See how warranties will look on your website

Simply enter a product URL from your ecommerce store to experience how extended warranty options will display on your site.

Example

Merchant website with SureBright's widget attached

How does our claims process work?

We designed our claims process to be simple, fast and hassle-free. With quick, accurate resolutions, we turn unfortunate situations to delightful customer experiences.

Lisa, a SureBright customer, looking pleased with their product protection and warranty experience.
  1. Lisa purchases a customized e-bike with a warranty

  2. SureBright instantly sends confirmation email to Lisa with details of her extended warranty plan, coverage and claims process

  3. Her e-bike’s motor malfunctions

  4. Lisa files an online claim with SureBright in less than 2 minutes

  5. Repair scheduled

  6. SureBright provides repair

  7. Lisa’s e-bike gets restored to mint condition

Why you should consider offering extended warranties?

Selling with and without an extended warranty
ScopeWith Extended WarrantyWithout Extended Warranty
Zero out of pocket expense for repairs and replacements for you or customersYesNo
Single-click revenue driver that never requires any extra effortYesNo
Increased customer confidence in your brandYesNo
Lower purchase hesitationYesNo
Boost to sales and profitabilityYesNo
Better post-sales experienceYesNo
Higher customer loyalty & retentionYesNo

FAQs: Everything you need to know

Got questions? We’ve got answers! Explore our frequently asked questions to learn more about SureBright’s coverage, claims process, and how we help protect your purchase.

Merchants earn up to 55% commission on each warranty sold. With average attach rates of 20.2%, most merchants see significant revenue growth. For example, a store with $100,000 in monthly sales typically generates an additional $3,000-$5,000 in monthly warranty commission. To get more precise numbers, check our earnings estimator tool here or talk to us.

Absolutely. Offering extended warranties at checkout not only increases your revenue but also builds customer trust and loyalty. Customers see your brand as one that stands behind its products, which can set you apart from competitors who don’t offer this protection. Merchants using SureBright report higher average order values, more positive reviews, and greater repeat business-key factors that help your store stand out in a crowded market.

No additional staff is needed. SureBright manages all warranty operations for you, including updating product warranties as your inventory changes and handling all claims and customer service. Our platform is intentionally designed to be hands-off, so you can focus on your core business without any added workload.

You earn a commission on every extended warranty or accidental protection plan sold. Revenue tracking is transparent and available in real time via your SureBright dashboard.

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