SureBright

Real reviews from real businesses. See why 500+ merchants trust SureBright

Read unfiltered reviews from merchants using SureBright warranties on their store. Explore ratings, testimonials, and business results shared across various independent platforms.

  • 10Bn+ coverage
  • We only win when you win

Rated 5 of 5 on Shopify

SureBright team at CES 2026 holding the TWICE Picks Award
CES-2026 Picks Award

Trusted by 500+ brands and buying groups

  • Greentoe
  • ProSource
  • ListenUp
  • Sennheiser
  • Select Fitness
Two small business owners working together at a laptop in their shop

Loved by merchants of all sizes

From SMBs to enterprise retailers, SureBright delivers results. Here's what businesses at every stage say about partnering with us.

We are thrilled to partner with SureBright to bring enhanced warranty coverage options and shipping insurance to our U.S. and Canadian customers. The Sennheiser brand’s 80 years of heritage in delivering the future of audio is underpinned by our commitment not just to our products, but to our customers. By partnering with SureBright, we ensure that both are supported by a partner that is trusted by over 500 brands, including many within our own authorized retailer network.

Sennheiser

Trusted & Recognized by Industry Giants

SureBright isn’t just loved by merchants- we’re backed by top investors and recognized by industry leaders.

Industry awards
  • TWICE Picks Awards 2026 winner
  • Canadian Lenders Association
Reputed trade publications
  • Yahoo Finance
  • BetaKit
  • TWICE
Investors
  • Plug and Play
  • InsurTech NY
  • Panache Ventures
  • Motivate Venture Capital
  • Y Combinator
Merchant buying groups
  • ProSource
  • HTSA

Unfiltered customer opinion on Reddit

Don’t just take our word for it- see what real customers are saying in online communities where honesty matters most.

  • TheOriginalBatsy

    Yeah, Greentoe with SureBright seems like a much better deal. Their warranty support is really great.

  • LooperCooper99

    I got a warranty through SureBright for my Samsung Frame. They replaced the TV after my nephew left a pretty nasty scratch across the screen. It's worth it imo

  • Icy_Leopard866

    My understanding is it goes through SureBright and from the information I've read, it's pretty solid... and others have said that they got the original value for the TV if they were unable to fix it. Apparently, Greentoe did use CPS but have now switched to SureBright.

  • anything_3409

    I’d stick with SureBright. My cousin’s Samsung TV started throwing up those annoying green vertical lines. They filed a claim, and they got a call within hours and had it replaced in a week.

  • r/GalaxyZTriFold

    Found new insurance just bought seems great / SureBright Extended Warranty

  • DisastrousTable7669

    So far so good got insurance with SureBright 146.00 for a year

  • CancerTomato

    What service? I went with SureBright

  • fifcahff

    Found new insurance just bought seems great / SureBright Extended Warranty

  • oldschoolninja41

    I got SureBright for mine. They covered the whole purchase price.

  • 21vette

    Found new insurance just bought seems great / SureBright Extended Warranty

  • anything_3409

    I’d stick with SureBright. My cousin’s Samsung TV started throwing up those annoying green vertical lines. They filed a claim, and they got a call within hours and had it replaced in a week.

Real results: case studies that drive business confidence

See how SureBright partners have transformed their warranty offerings into profit centers.

  • IndustryPremium Audio/Consumer Electronics

    28 - 31%+Attach Rate

  • IndustryHome Appliances

    21%Higher customer return rates

  • Specialized grill retailers increase profit margins by 16% through strategic warranty integration

    As one of the Midwest's largest specialty grill retailers with 12 locations across Ohio and Michigan, our client built their reputation on offering premium outdoor cooking solutions. However, in an increasingly competitive market where profit margins on grills are squeezed by big-box retailers, our client realized they needed something more to differentiate their business and protect their bottom line.

    Read more: Specialized grill retailers increase profit margins by 16% through strategic warranty integration

    IndustryOutdoor Recreation

    18%Higher Average Order Value

  • E-bike retailers boost profits by 14.4% with extended warranties

    The e-bike industry has been booming. More and more people are looking for sustainable transport and outdoor adventures. While many retailers sensed a growing opportunity, the domain’s gotten fiercely competitive. Despite brand differentiations, e-bikes are very complex products combining electrical and mechanical systems. Standing out is difficult. Growing profits even more so.

    Read more: E-bike retailers boost profits by 14.4% with extended warranties

    IndustryOutdoor Recreation

    14.4%Increase in Profits

Loved by merchants across industries

  • SureBright has been an absolute game-changer for our business. When we transitioned from our previous warranty provider, we weren’t just looking for a replacement, we needed a true partner. SureBright delivered and then some. From day one, their team has been nothing short of fantastic, responsive, professional, and genuinely invested in our success. One of the most impressive results we’ve seen is the dramatic increase in our warranty attachment rate, which now consistently hovers around 40–50%. That’s not just a boost in numbers, it’s a clear reflection of how well SureBright has positioned their offering and how much our customers trust the coverage. Behind the scenes, their support has been outstanding. They’ve made the process seamless for our team and our customers, and it’s clear they’re just as committed to backing our products as we are. Working with a team that aligns with our values and elevates our operations has been a breath of fresh air. If you're looking for a warranty partner who goes beyond the basics and truly stands behind you, SureBright is the one. We’re grateful for their partnership and excited for what the future holds.

    Strictli

    40-50%

    Attachment rate

    • Switched from previous provider
  • SureBright's Extended Warranty app is very easy to use and set up. It takes just a few minutes to get started. They custom-built the UI which fits right into our store's design. Plus, the support team is really helpful if you need anything. It's a great way to keep your customers happy and bring in some extra revenue. I definitely will recommend it!

    Zildjian
    • Few minutes setup
    • Custom-built UI fits design
  • Surebright is great. Easy setup, great support team with quick response time and working resolutions. A+ Company

    Shop Minolta Cameras
  • SureBright's extended warranty app has helped us significantly improve our game. These folks really know their stuff, and it shows in how they've set everything up for us. They've got all our bases covered - from our own stores to our dealer network, and email/sms, each with its own unique requirements. The online experience is spot-on too - it converts well without being overly aggressive. What really sets them apart is their technical expertise, dedication and response times to make things work. After dealing with a warranty provider that couldn't get it right, SureBright came in and nailed it. Always quick to respond and ready to go the extra mile. Five stars, hands down.

    Magnum Bikes Online
    • Attachment Rate
    • Converts well, not aggressive
  • we've been collaborating with SureBright Extended Warranties for a considerable period, and their support has been outstanding from the get-go. Right from our first interaction through to continuous assistance, communication has been a breeze. They're always on hand, offering a delightful experience whenever we reach out. Their assistance in integrating their offerings into our online platform was smooth and efficient, plus they've taken proactive steps to aid in enhancing our sales. We've shared several ideas with them, to which they've been open and constructive. In summary, partnering with SureBright has been a remarkable experience, and we wholeheartedly endorse them to our peers and associates.

    Levy Electric
    • Long-term collaboration success
    • Proactive sales enhancement
  • Choosing SureBright for our warranty offerings was a no-brainer. Setting up the app took only 5 minutes, and their team was incredibly supportive, always ready to answer our numerous, detailed questions with patience and clarity. They made themselves available whenever we needed, which was invaluable for us as newcomers to this type of service. We had tried talking with a competing service for warranties but their bar for entry was vague and selective. Not the case we've SureBright. They've been very welcoming, patient, have really gone above and beyond with our requests. We're already seeing great customer responses and a steady increase in warranty purchases, showing it's a very low-risk move. We're looking forward to more self-service options from SureBright in the future to streamline the process even further.

    SuperHandy
    • 5 minute setup
    • Competitor had vague requirements
  • Worked with Yu Hei and Sanket in integrating SureBright into our store. We came from CPS Warranty because their customer service was not great. SureBright was very easy to work with, and very communicative. I had quite a few demands for ensuring that the customer experience was a positive one, and they had no problems meeting them. They were also able to bend some of their warranty policies to match ours. So far so good!

    BlackboxMyCar
    • Switched from CPS Warranty
    • Flexible policy matching
  • So far so good. Amazing service with everything from implementation to pricing and whatnot. Have not dealt with a claim or anything, but they say we won't have to anyways. Considering that to be true, 5 star review at this point.... Would recommend.

    Select Fitness
    • 5 star review
    • Claims handled automatically
  • As an eBike retailer, offering extended warranties is a huge selling point for our customers, and SureBright has made it incredibly easy to set up. The app integrates seamlessly with our store and lets us offer protection plans without any extra hassle. The support team is phenomenal—always responsive and ready to help with any questions. If you're in the eBike industry or any high-ticket items, this is hands down the best app for adding extended warranties. Highly recommend SureBright!

    Yotobike
    • Best app for eBikes
    • Seamless integration, no hassle
  • So far we are extremely happy with the service and outcome. The design blends well with our site and we are thrilled with the amount of people that choose an extended warranty couple with their product purchase. Highly recommend for those selling products that could benefit from extended warranties as it is a great opportunity for additional revenue and or provide peace of mind to your customers.

    DMEsuperstore
    • High warranty selection rate
    • Design blends perfectly
  • What can i say amazing collaboration experience with Yu of Surebright. From initial video call to execution took less then 2 weeks. Matches my site beautifully looks totally native. Will use them for my B2B aspect of my business as well. Try surebright out you wont be disappointed

    MedPat Solutions
    • 2 week implementation
    • Looks totally native
  • Great Service! We have used SureBright for a couple months now and everything has been smooth and mostly worked as intended. A couple of small hiccups have been addressed promptly by the devs and fixed. Customer service is helpful and prompt. Highly recommend this service and app.

    DirectBed
    • Months of smooth operation
    • Hiccups fixed promptly
  • Yu was amazing, helpful & quick in responding to all our queries. Surebright is an easy to use  and perfect for our furniture/mattress business. Highly recommend.

    Restezzzy Mattresses Inc.
  • Great app to use to grow your business and earn trust from your customers. Easy to use and a great team with clear communication at all times.

    North End Furniture & Mattresses
  • Great experience working with the SureBright team to get everything up and running. They handled the integration quickly and we're now offering our customers more value while increasing our revenue. Highly recommend!

    Furnish 4 Less
    • Increasing revenue immediately
    • Quick integration handling
  • Excellent application thus far, their team added everything to our site and it works seamlessly. Looking forward to using it going forward. Excellent communication and service!

    Dreamee Home Furniture
  • SureBright provided a hands-on, white-glove experience, making setup quick and easy. Adding shipping insurance was just as seamless as product protection.These services have become meaningful revenue for our overall business.

    Verdi.com
    • Meaningful revenue stream
    • White-glove experience
  • SureBright's extended warranty app has been a great addition to our store. The setup process was incredibly easy and took only 5 minutes of our time. Their support team has been consistently responsive and helpful. They even helped us in experimenting with retail pricing for warranties. They went above and beyond by resolving an issue we were experiencing with another app within hours. Overall, we're highly impressed with both the app and the team. We'd wholeheartedly recommend it.

    Comm Gear Supply
    • 5 minute setup time
    • Went above and beyond
  • Easy Integration, great customer support, highly recommend!

    SpeedyPress Irons
  • Surebright is a very easy app to install, and working with the Surebright team is a breeze.  They are very helpful and friendly.  They will help you through the entire process and help you make changes to make the app work with your site.  They match the app to your site, which is very nice.  It matches your theme.  I recommend this app to anyone looking for a warranty program.

    Heavy Metal FX
    • Easy app installation
    • Matches site theme perfectly
  • Surebright Product Protection is an incredible add-on for the lodge brand and for the added protection and peace of mind the protection provides for the lodge customers. The seamless Shopify integration plus the outstanding support from the Surebright team makes this a must-have for any merchant looking to boost sales and build trust.

    Lodge Outdoor Bluetooth Solar Speaker
    • Must-have for merchants
    • Seamless Shopify integration
  • I've been working with them for several months & already seeing good results. Yu has been awesome to work with.

    The Cold Plunge Store
  • Awesome customer support! Best change I made to my extended warranty provider!

    Fire Cold Plunge
  • I added it to my Shopify store recently, and it's made a huge difference. Setting up different warranty options was super easy, and it covers pretty much everything my customers might need. Plus, the best part? I didn't have to lift a finger - they handled everything and even made it match my store's style. If you want to give your customers peace of mind and make managing warranties a breeze, this app is a lifesaver. Seriously, check it out!

    Revive Plunge
    • Made huge difference
    • Zero effort required
  • Easy to setup, great support, and great value added for our customers

    Modtub
  • We've recently integrated SureBright to offer extended warranties for our e-bikes, and we're thoroughly impressed with the experience. Onboarding the app was incredibly smooth; they managed everything seamlessly, sparing us from any technical complexities. It made buying warranties a walk in the park for our customers. What truly sets SureBright apart is their exceptional customer service - quick responses and super helpful. Their service and platform are truly top-notch.

    Ride On E-Bikes
    • Incredibly smooth onboarding
    • Top-notch service platform
  • “SureBright has been a fantastic addition to our Shopify store! The app is incredibly easy to use and has made offering extended warranties a breeze. They’ve been amazing to work with and made additional changes on our behalf.” Highly Recommended!

    Natural High
    • Fantastic Shopify addition
    • Made custom changes
  • Adding SureBright was super easy. They got everything set up smoothly, and their support team was super helpful. They customized the look to match our store's theme, making it easy for customers to buy warranties.

    Ome Kitchen
    • Super easy addition
    • Customized theme matching
  • We have been wanting to offer extended warranty to our customers for some time and wanted to work with the right company. After checking many companies, we came across Surebright and couldn't be happier to work with them. They installed and configured the Surebright Warranty app on our website, and I'm thrilled with the experience so far. What truly sets this app apart is its amazing customer service and easy to use platform for both instore and online sales. Whenever we have had a question or needed assistance, the Surebright team has been incredibly responsive and helpful. Their dedication to ensuring our warranty process runs smoothly has been exceptional. With Surebright Warranty, we feel confident in providing our customers with the best possible service and support. It's a game-changer for our business, and we couldn't be happier with our choice

    Flipafone
    • Checked many companies first
    • Works instore and online
  • We recently uploaded SureBright to provide extended warranty for our Shopify independent website products, Launching the application went very smoothly; They seamlessly manage everything, shielding us from any technological complexity. It makes our customers feel at ease when purchasing warranty. What truly sets SureBright apart is their excellent customer service - seamless integration

    VIVIDMOO
    • Very smooth launch
    • Customers feel at ease
  • The leadership team at SureBright has been amazing to work with. They've streamlined every aspect of our product protection offering—from setup to the post-purchase experience—making it seamless for both our team and our customers. We're thrilled to report a 25% attach rate, which has far exceeded our expectations. I highly recommend partnering with them!

    Wamatek

    25%

    Attach rate

    • Exceeded expectations
  • I switched to Surebright from another provider a few months back, and it's been a great experience so far. The setup process was smooth, and their support team is always there when you need them. After launching, I requested some tweaks in the app, and they were delivered in just 4 days. Thank you guys!

    Source Assets LLC
    • 4 day feature delivery
    • Switched from another provider

Ready to Join 500+ Successful Merchants?

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Merchant website with SureBright's widget attached

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FAQs - Your questions, answered by merchants like you

Real questions from prospective partners, answered with insights from actual merchant reviews.

Yes, SureBright is a legitimate and highly-rated warranty provider. With a 5/5 rating on Shopify from 500+ merchant partners and recognition as a CES Innovation Award winner, SureBright has earned the trust of e-commerce businesses across multiple industries. Merchants consistently praise the company for exceptional customer service, seamless integration, and measurable ROI.

As one review from El Cajon Guitars & Music noted: "After careful research, we determined that SureBright is the best...their people and their extended warranty programs are the best."

No- according to merchant reviews, SureBright's warranties actually increase conversions. Multiple partners report attach rates between 20-50%, with some seeing immediate sales after implementation. Merchants note that the warranties build customer confidence rather than creating friction in the buying process.

Wamatek in their review share: "We're thrilled to report a 25% attach rate, which has far exceeded our expectations."

Excellent support is one of the most frequently mentioned benefits in SureBright reviews. Merchants consistently highlight the team's responsiveness, helpfulness, and willingness to customize solutions.

Many reviews specifically mention Yu Hei and Sanket by name for their exceptional service.

Alpine Outlets’ review highlights: "The customer service has been incredible. Every time we've reached out, the team has been quick to respond and genuinely happy to help."

Setup is remarkably easy according to merchant reviews. Multiple partners mention 5-minute setup times, with the SureBright team handling most technical aspects. The app integrates seamlessly with Shopify, and many merchants report white-glove service where the team customizes the UI to match their store's design.

Revive Plunge’s review highlights: "Setting up the app took only 5 minutes...I didn't have to lift a finger - they handled everything and even made it match my store's style."

While individual results vary by industry and product type, merchant reviews indicate significant revenue increases. Partners report attach rates ranging from 20-50%, with many describing it as "extra revenue without any extra work." Several reviews mention the ROI exceeded their expectations.

As Alpine Outlets’ review highlighted: "What surprised us most is how fast the policies started selling. It's truly hands-off and adds extra revenue without any extra work on our end."

Several merchants in the reviews specifically mention switching from competitors due to poor customer service or technical limitations. These merchants consistently report that SureBright exceeded their previous provider in terms of ease of use, support quality, and results. A qualified introduction is a warm introduction to a merchant decision-maker with relevant context.

As BlackBoxMyCar’s review on Shopify highlights: "We came from CPS Warranty because their customer service was not great. SureBright was very easy to work with, and very communicative."

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